The project
Project overview
This was a collaborative project where I worked closely with the client—a talented fabric artist and writer—to design a logo that represented her products and all her online and offline projects. Using her original artwork, I created stamps that could be applied to different papers and materials, extending her brand across various mediums.
Alongside the design work, I developed a social media strategy and content plan to help grow her online presence and connect with a wider audience, making it easier for her to sell her work. Since she also teaches fabric art, the strategy helped support her workshops as well.
Additionally, as a writer and editor, she needed a cohesive brand identity across all her platforms. We carried the new visual identity into her website to ensure everything tied together seamlessly, presenting a unified and professional image.
Client feedback
It was wonderful working with Niki. She captured my essence and personality while making the overall design much more professional and polished. I really appreciated her advice on how to better connect with the people who would be interested in what I do. Her combination of design skills, marketing insights, and social media strategy made a real difference.
Stella Carruthers (Artist and author, The client)
