Gillian M

Hi, I am Gillian

I help small and medium businesses get their Meta (Facebook and Instagram) advertising set up properly, understand how it works, and feel confident managing it.

I can help with the technical foundations like:

• Installing your Meta Pixel,

• Checking your events and tracking setup

• Verifying your domain

Through to:

• Setting up your first campaigns

• Choosing the right campaign structure

• Writing ad copy

• And helping you understand what the numbers actually mean.

If you'd like to manage your advertising yourself,

• I can show you how to update your ads,

• Add new creative,

• Understand the jargon and

• Know what to look for when checking performance.

Then I can step away.

Or, if you'd rather not manage it yourself, I can provide ongoing management or simply be available for ad hoc support when you need it.

I also bring a business owner's perspective. I've started and sold two businesses and currently run my own ecommerce brand through Shopify, so I don't look at advertising purely through a marketing lens. I understand the realities of running a small business - margins, cash flow, limited time and the need for your marketing spend to actually make commercial sense.

My aim is simple: get your Meta advertising set up properly, help you understand what you're doing and give you as much - or as little - ongoing support as you need.