Queenstown Airport - Wānaka Festival of Colour story
Published on
November 23, 2023
Freelancer
Jo
Creative content and copywriter
For this piece, I was asked to produce a web-ready story for Queenstown Airport's blog, promoting the Wānaka Festival of Colour.
I had no brief, content wise, but understood the nature of their audience (and other blog pieces) sufficiently to craft a piece that was both evocative and informative, with the aim of enticing readers and travellers to book tickets for the event.
There was a very good CTR from this piece, and all parties were very happy with the result.
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