Brand launch and Website build for a children's ice cream company
Introduction
Swoppsy is a 'home grown' brand established by two friends, and mums, who wanted to have some guilt-free treat options for their kids. They did not like the fact that there were no suitable treats on the market for their kids. The only options available were 'mini sizes' of adult confectionery which were still packed full of sugar and additives. They wanted to break into the confectionery market with child suitable, guilt-free treats that parents would be glad to give their kids.
Project overview
After working with a brand agency, they were faced with the prospect of translating what they had developed for packaging and print into digital concepts. Although one founder had a background in the food industry and the other in outbound marketing, neither had experience in digital marketing, strategy, or knowledge over website development. They needed to create an online presence that would showcase their brand ahead of a frozen foods convention they were attending.
Project challenges
No digital assets had been created during the brand development as the main focus of this work was to create brand identity through packaging. I helped the founders take the assets they had developed and translate them into a digital user journey tailored to their target audience. Using the artwork for the brand mascot 'Swoppster', I guided the founders to develop a rounded brand personality that would carry on throughout their website and social channels. I then designed and developed their website to showcase their fabulous product ahead of the convention they were due to attend.
The Process I undertook:
1. Market research
I thoroughly researched existing brands operating in the same space as Swoppsy. Although there are few competitors in this space, the market for this kind of product is small and everyone is trying to be a disruptor. Identifying Swoppsy’s USP and market position was an integral part of this process.
2. Brand messaging
I worked closely with the founders to develop a well-rounded brand personality that they confidently felt represented their brand. This was achieved by conducting questionnaire-type interviews with the founders. It encouraged them to think about all aspects of the brand particularly as viewed from the perspective of their target audiences.
3. Website design
Taking the website brief, digital requirements, and the brand guidelines into consideration, I wireframed the design of the website using Balsamiq. This is an integral step in allowing the client to visualize the website concepts.
4. Website development
I identified what the best website platforms would be for this brand based on their current and future requirements, whilst taking into consideration their current resources. Wix was chosen as a closed source provider as they could ensure uptime without having to divert resources into website maintenance. I then found a selection of templates that would suit the brand well and developed the site using the wireframe designs and brand guidelines.
5. Social media
I secured all the social handles and integrated all the desired platforms with the website. I also created grid designs for Instagram and developed a social media calendar for the founders to implement when they were ready for market launch.
A digital and social marketing strategy will be required for this brand when they are closer to market launch. I will be working with them on developing a Google and social brand campaign to support their launch.
The brand and website development that was achieved through this project not only met criteria but exceeded the expectations of the client. They ended up with a functional website that represented their brand just as they envisioned it would. It has evolved from a site they needed asap in order to attend an event into their primary brand representation ahead of their launch into the market.
Swoppsy is a 'home grown' brand established by two friends, and mums, who wanted to have some guilt-free treat options for their kids. They did not like the fact that there were no suitable treats on the market for their kids. The only options available were 'mini sizes' of adult confectionery which were still packed full of sugar and additives. They wanted to break into the confectionery market with child suitable, guilt-free treats that parents would be glad to give their kids.
Project overview
After working with a brand agency, they were faced with the prospect of translating what they had developed for packaging and print into digital concepts. Although one founder had a background in the food industry and the other in outbound marketing, neither had experience in digital marketing, strategy, or knowledge over website development. They needed to create an online presence that would showcase their brand ahead of a frozen foods convention they were attending.
Project challenges
No digital assets had been created during the brand development as the main focus of this work was to create brand identity through packaging. I helped the founders take the assets they had developed and translate them into a digital user journey tailored to their target audience. Using the artwork for the brand mascot 'Swoppster', I guided the founders to develop a rounded brand personality that would carry on throughout their website and social channels. I then designed and developed their website to showcase their fabulous product ahead of the convention they were due to attend.
The Process I undertook:
1. Market research
I thoroughly researched existing brands operating in the same space as Swoppsy. Although there are few competitors in this space, the market for this kind of product is small and everyone is trying to be a disruptor. Identifying Swoppsy’s USP and market position was an integral part of this process.
2. Brand messaging
I worked closely with the founders to develop a well-rounded brand personality that they confidently felt represented their brand. This was achieved by conducting questionnaire-type interviews with the founders. It encouraged them to think about all aspects of the brand particularly as viewed from the perspective of their target audiences.
3. Website design
Taking the website brief, digital requirements, and the brand guidelines into consideration, I wireframed the design of the website using Balsamiq. This is an integral step in allowing the client to visualize the website concepts.
4. Website development
I identified what the best website platforms would be for this brand based on their current and future requirements, whilst taking into consideration their current resources. Wix was chosen as a closed source provider as they could ensure uptime without having to divert resources into website maintenance. I then found a selection of templates that would suit the brand well and developed the site using the wireframe designs and brand guidelines.
5. Social media
I secured all the social handles and integrated all the desired platforms with the website. I also created grid designs for Instagram and developed a social media calendar for the founders to implement when they were ready for market launch.
A digital and social marketing strategy will be required for this brand when they are closer to market launch. I will be working with them on developing a Google and social brand campaign to support their launch.
The brand and website development that was achieved through this project not only met criteria but exceeded the expectations of the client. They ended up with a functional website that represented their brand just as they envisioned it would. It has evolved from a site they needed asap in order to attend an event into their primary brand representation ahead of their launch into the market.
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Published on
April 30, 2025
