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Case study

Semester Two 2022 Recruitment Campaign Design for Otago Polytechnic

Lauren Hunter designed Otago Polytechnic's 2022 digital campaign, creating engaging assets for the website and social media.

Semester Two 2022 Recruitment Campaign Design for Otago Polytechnic

The project

Project overview

I was responsible for the design of the Semester Two 2022 recruitment campaign. We wanted to showcase the unique ways learners can learn and grow in a hands-on environment – up the mountain, in the vineyard or from the comfort of home. 

Colours and fonts tied into the recently re-designed Otago Polytechnic website. All assets were digital and were designed for the website and targeted advertising on Instagram and Facebook.