The project
Project overview
Little Red – a coffee stop in a repurposed red shipping container in Waipū – needed an identity eye-catching enough to make passing motorists actually pull over.
The container's colour became the starting point. Pairing a lowercase "little" with a bold, all-caps "RED" gave the wordmark a playful, handcrafted feel – nostalgic in a way that echoes classic roadside stops, while still feeling fresh enough for a modern espresso stand.
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