Project overview
Little Red – a coffee stop in a repurposed red shipping container in Waipū – needed an identity eye-catching enough to make passing motorists actually pull over.
The container's colour became the starting point. Pairing a lowercase "little" with a bold, all-caps "RED" gave the wordmark a playful, handcrafted feel – nostalgic in a way that echoes classic roadside stops, while still feeling fresh enough for a modern espresso stand.
