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Case study

Immigration Advisory Branding Design - Brand Guideline

Xitong Ou created a storytelling brand identity and a comprehensive brand book with guidelines for Aracari Immigration Advisory.

Immigration Advisory Branding Design - Brand Guideline

The project

Project overview

The client/owner of Aracari Immigration Advisory requires a storytelling brand identity that represents her company with a comprehensive brand book that includes guidelines for the identity.


Aracari is a vibrant bird from Toucan family generally living in tropical environments, near ancient Maya ruins. In Maya world, red, yellow, white and black represents the four cardinal directions. These colours are also the colour of Aracari birds.

Client feedback

It was such a great experience working with Xitong at XO Design! She listened carefully to my ideas, gave thoughtful suggestions, and kept communication open and timely. I could tell she genuinely cared about bringing my vision to life, and I’m so happy with the result.

Kelsey