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Case study

Eyeshadow palette Product Launch Design (Concept Project)

Xitong Ou from Wellington designed Rotorua-inspired packaging for Mecca's new eyeshadow palette, delivering a cohesive concept and multiple packaging deliverables.

Eyeshadow palette Product Launch Design (Concept Project)

The project

Project overview

Mecca is one of New Zealand’s leading retail brands in the world of cosmetics. For this design brief, I am asked to create a new packaging inspired by Rotorua city for Mecca’s new range of eyeshadow palette with a range of deliverables.


My initial inspiration for the Rotorua eye shadow palette is inspired by the well known Champagne pool in Rotorua.