Skip to main content

Case study

Brand Identity and Creative Direction for Sync's Autumn Workshop Retreat

Sheba Basika crafted branding, visuals, and creative direction for Sync's Create Space workshop, focusing on rest and tranquility.

Brand Identity and Creative Direction for Sync's Autumn Workshop Retreat

The project

Project overview

Sync returns with its Autumn seasonal immersion Create Space - a one-day workshop retreat where musical industry professionals will learn to integrate more productive rest into their creative process for minimal burnout and optimal impact.

I created an identity that embodies the concept of rest and the art of carving out space amidst the chaos, embracing stillness and tranquility. The logo incorporates a blend of typefaces to convey the notion that 'rest' is interpreted and felt uniquely by each individual. Additionally, the use of photography reinforces the theme of tranquility, featuring lush greenery in natural settings.

Event Deliverables: Creative Direction for event including the 'event brand' (logo lockup, colours and graphics), Poster, Worksheets, Stickers, Social media content, Presentation slides for event host/key note speaker.



Sync brand identity is also done by me.

Project gallery

More from the project

Brand Identity and Creative Direction for Sync's Autumn Workshop Retreat gallery 1
Brand Identity and Creative Direction for Sync's Autumn Workshop Retreat gallery 2
Brand Identity and Creative Direction for Sync's Autumn Workshop Retreat gallery 3
Brand Identity and Creative Direction for Sync's Autumn Workshop Retreat gallery 4