The project
Project overview
The Paediatric Society of New Zealand first reached out to refresh their 2022-2023 annual report, looking for a design that was clean, modern, and engaging—one that enhanced readability while maintaining a professional presence.
Building on that foundation, I continued refining their 2023-2024 report, strengthening the visual language while ensuring consistency across both editions. By thoughtfully applying their vibrant colour palette, I balanced a minimal yet striking layout, creating a clear information hierarchy while weaving in engaging imagery.
This iterative process has helped evolve the Paediatric Society’s brand identity in a cohesive and intentional way—delivering reports that feel polished, accessible, and impactful in communicating key insights.
