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Case study

Brand Development for Tour De Breast Cycling Fundraiser

Billy Waller crafted branding for Tour De Breast, helping a cross-Canada fundraising campaign exceed goals and gain nationwide media attention.

Brand Development for Tour De Breast Cycling Fundraiser

The project

Project overview

In an attempt to bring awareness and funding to breast cancer, a couple crossed Canada by bike unassisted. The brand was developed to bring attention and fundraising in a light hearted way to a serious and heavy topic.


Tour De Breast successfully raised their fundraising goals across their trip and gained followings from local newspapers nationwide as well as from individuals met along the way.

Project gallery

More from the project

Brand Development for Tour De Breast Cycling Fundraiser gallery 1