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Case study

Brand Development for Suburban Rustic Furniture

Billy Waller developed a resonant brand identity for Suburban Rustic’s bespoke furniture business to boost recognition and growth.

Brand Development for Suburban Rustic Furniture

The project

Project overview

Suburban Rustic specializes in bespoke furniture design, build and restoration. Born from a desire to feel connected to their Colorado mountain town roots, the Suburban Rustic team started building their own barn style furniture for at home use. All of the pieces quickly started gaining attention and pretty soon there was a 6 month lead time for new projects.

I helped craft a brand that resonated with Suburban Rustics values and goals that has helped their work be recognized.