Nelson
Rachel M.
Marketing Consultant & Community Connector
Hire a freelance press release writer in New Zealand
Get a clear, newsworthy press release for your launch, event or announcement, written by a New Zealand writer who knows what journalists and editors need to see.
- Free to enquire
- Local NZ freelancers
- You choose who to hire
Auckland
Sheba B.
Brand & Graphic Designer
Auckland
Tatum D.
Brand & Marketing Specialist
Wellington
Kylie B.
Social Media Marketer
Christchurch
Bex D.
Strategic Storyteller
Auckland
Jerry B.
Brand Strategist
What does a press release writer do?
Most press release writers handle some or all of this. Pick the parts you need and we'll put them in your brief.
Finding the news angle
Work out what is genuinely newsworthy and why a journalist should care about it now.
Writing the release
A clear release with a strong headline, the key facts up top, quotes and your company boilerplate.
Quotes for spokespeople
Draft quotes that sound natural for your spokespeople and add something beyond the facts.
Media lists
Research the right journalists, outlets and trade publications for your story, locally or nationally.
Pitch emails and follow-up
Write short pitch emails, send them to your list, and follow up with reporters who are interested.
Launch and event releases
Releases for product launches, openings, new hires, awards, events and community projects.
Media kits
Pull together fact sheets, photos, bios and background notes reporters can use straight away.
News for your own channels
Adapt the release into a website news post, a LinkedIn update and a newsletter item.
Sensitive announcements
Word difficult news, such as closures, recalls or restructures, carefully and clearly.
- Start a brief
Not sure which parts you need?
Tell us what you want to get done. We'll shape the brief with you and share it with freelancers who fit.
How we help you find the right press release writer for your business
We do the legwork of briefing and finding people, then step back so you work directly with the press release writer you choose.
Tell us what you need
Share your project, the help you need, and any timing or budget you have in mind.
Choose who to meet
Review interested freelancers and their work. Choose who you want an introduction to.
Agree the work together
Agree the scope, timing, and price with your freelancer.
- 1Tell us what you need
- 2We help shape the brief
- 3Relevant freelancers are surfaced
- 4You compare them
- 5You choose
Connect with our network of Kiwi freelance press release writers
A few of the press release writers in our network who write business news and pitch it to the media. We share your brief more widely than the people shown here.
Rachel
Marketing Consultant & Community Connector
Nelson
Branding
Sheba
Brand & Graphic Designer
Auckland
Design & Creative
Tatum
Brand & Marketing Specialist
Auckland
Branding
Kylie
Social Media Marketer
Wellington
Business Support
Bex
Strategic Storyteller
Christchurch
Writing & Editing
Jerry
Brand Strategist
Auckland
Branding
Tracy
Creative Communications
Napier
Consulting & Strategy
Megan
Content writer
Auckland
Writing & Editing
How much does it typically cost to hire a press release writer?
What New Zealand press release writers typically charge, by type of work. Freelancers quote you directly after reading your brief.
Single release
Projects fromNZ$400
One release with a headline, quotes and boilerplate, based on a short interview.
- Typical rangeNZ$400–$900
Release and media pitch
Projects fromNZ$900
A release plus a pitch email, a list of suitable outlets and support with follow-up.
- Typical rangeNZ$900–$2,500
Launch pack or ongoing releases
Projects fromNZ$2,500
Several releases or a full news pack for a bigger launch or regular announcements.
- Typical rangeNZ$2,500–$6,000+
What affects the price
Freelancers quote after reading your brief. These move the price most.
- How clear and ready the news is
- Number of quotes and people to approve
- Media list research and pitching
- Paid distribution services
Indicative New Zealand dollar estimates only, excluding GST and third-party costs such as paid newswire distribution. Freelancers set their own pricing after reviewing your brief. Updated October 2026.
Press release writing work delivered by Kiwi freelancers
Browse related projects from freelancers in our network to see the kinds of problems, formats and approaches they have worked on.
Amazing! We LOVE working with Bex." Teulo Founder, Janelle Fenwick
Feedback for Bex D.
Strategic Storyteller · Christchurch
Questions about hiring a press release writer
Straight answers to what NZ business owners ask us most.
How much does a freelance press release writer cost in New Zealand?
As a guide: single release, NZ$400–$900; release and media pitch, NZ$900–$2,500; launch pack or ongoing releases, NZ$2,500–$6,000+. Freelancers set the final price after reading your brief, and it's free to enquire.
What should I include in a press release brief?
Include the news in one sentence, why it matters now, the date it can be published, who can be quoted, key facts and figures, and the outlets or audiences you want to reach.
Do I need a press release writer or a PR consultant?
Brief a press release writer when you need the release written well. If you want someone to manage media relationships, pitch stories and plan coverage, see PR support.
Will a press release guarantee media coverage?
No. A well-written release makes it easier for journalists to use your story, but editors decide what to cover. A clear news angle and good timing help the most.
Is a media release the same as a press release?
In New Zealand the two terms are used interchangeably. Either way you are hiring someone to write a short, factual announcement journalists can use. Mention the outlets you are targeting in your brief.
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Tell us your news.
We'll help you shape the brief, find New Zealand freelancers who fit, and introduce you.