Soraya King is a freelance Packaging & Brand Designer from Christchurch

Hi there,

I'm Soraya, your go-to expert for brand and packaging design based in the heart of Christchurch. With extensive experience spanning over 17 years in the commercial design industry, I've honed my skills to provide small businesses with unique, customised solutions that breathe new life into their brands.

I don't believe in taking a cookie-cutter approach to well anything. I believe in understanding your business from the ground up, which allows me to create designs that resonate with your target audience and foster long-term success for you.

My background in pre-press for nearly a decade has equipped me with invaluable skills in file setup for packaging design, ensuring a seamless process from start to finish. These skills are often overlooked until that print job goes drastically wrong (we've all seen them!)

I specialise in:

  • Packaging design

  • Brand Identity design

I find my work most rewarding when I'm assisting business owners in the FMCG sector or startups along their growth journey. Whether you're looking to make a mark at the local farmers market or aiming to scale up to nationwide distribution, I'm here to help your business reach its full potential.

Case Studies


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