Meet Soraya King: Packaging Design Specialist in Christchurch

I’m Soraya, the lead designer at Preflight Creative - a nimble studio based in Christchurch and we're your go-to expert in FMCG packaging design and brand identity for product-based businesses.

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With 19+ years in the commercial design industry and nearly a decade in prepress and print production, I know exactly what it takes to create impactful packaging that stops shoppers in their tracks (or stops the scroll!) and more importantly sells.

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From retail packaging to product branding, my work is designed to disrupt the shelf and disrupt your category.

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No templates. No fluff. Just bold, strategic design tailored to your brand, audience, and business goals. Whether you need a complete brand refresh, label design, or print-ready packaging files that won’t trigger barcode nightmares and unexpected results, I’ve got you covered.

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I don’t just design for aesthetics, I design for your businesses performance.

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Specialising in:

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•   Custom Packaging Design (FMCG/CPG)

•   Strategic Brand Identity Development

•   Print-Ready Artwork & Prepress Expertise

•   Label Design & Retail Shelf Impact

•   Product Branding That Drives Sales

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Let’s create packaging that commands attention and drives results for your business.