Meet Soraya King: Packaging Design Specialist in Christchurch

I’m Soraya, director of Preflight Creative - a nimble studio based in Christchurch and we're your go-to expert in FMCG packaging design and brand identity for product-based businesses.

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With 19+ years in the commercial design industry and nearly a decade in prepress and print production, I know exactly what it takes to create impactful packaging that communciates trust, function and your brands positioning at first glance. Put simply, we design packaging to be able to do it's #1 job with ease and that's sell.

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No templates. No fluff. Just bold, strategic design tailored to your brand, audience, and business goals. Whether you need a complete brand refresh, label design, or print-ready packaging files that won’t trigger print nightmares and unexpected results, I’ve got you covered.

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I don’t just design for aesthetics, I design for your businesses performance and to achieve the goals you're after.

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Specialising in:

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•   Custom Packaging Design (FMCG/CPG)

•   Strategic brand identity development

•   Print-Ready Artwork & Prepress Expertise

•   Label Design

•   Branding that connects and drives sales

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Sing out and I'm happy to have a chat about who I can help grow your business with a tailored design solution, feel free to jump on the website www.preflightcreative.co.nz to read our case studies and work.