The project
Project overview
My client had a new brand they wished to bring to life called Attimo. They didn’t rock up to the Woolworths category review with a thick folder of sales data, because there wasn’t any. It was a brand-new, Italian-made instant pasta trying to break into mainstream NZ retail. All they had were product samples… and the brand & packaging I designed.
Turns out that can be more than enough when executed well. The buyers said a resounding yes. Now Attimo’s on shelves across South Island New World and Four Square stores from October 2025, scaled into the North Island in March 26' and has expansion locked in to go nationwide into Australia all in less than a year since launch.
Moral of the story? Packaging isn’t the parsley on top, it’s part of the pitch and sometimes it is the pitch.
Client feedback
Preflight is a great company to work with. Soraya consistently delivers world-class work with impressive turnaround times. She’s reliable, responsive, and professional. Highly recommend.
