Alfonso M.

Hello, I’m Alfonso Mannella, an independent SEO consultant with over 15 years of experience across agencies, in-house roles, and as a senior external partner. I’ve led SEO teams at well-known New Zealand agencies including Pure SEO and Sprocket Digital, and I’ve worked client-side as Website Optimisation Manager at Kiwibank. Those experiences shaped how I approach SEO today: commercially aware, technically rigorous, and focused on what actually moves the business forward.

I’ve worked with SMEs and enterprise organisations across the UK, Italy, Australia, and New Zealand. That international exposure has given me a strong understanding of different markets and search behaviours, but also of the operational realities inside businesses. I’m comfortable working at board level, with marketing teams, or directly with developers when technical depth is required.

What I Specialise In

I specialise in technical and strategic SEO for businesses that need clarity and senior thinking.

That includes comprehensive technical audits covering crawling, indexation, rendering, canonicalisation, internal linking, and site architecture. I work deeply in International SEO, helping businesses structure multi-country and multilingual websites properly, implement hreflang correctly, and scale without creating structural issues.

Ecommerce SEO is another core area. I focus on category structures, product visibility, crawl efficiency, faceted navigation, and internal linking to ensure revenue-driving pages are discoverable and prioritised.

I also conduct log file analysis to understand how search engines and AI crawlers interact with a site. As search continues to evolve, I help businesses implement Generative Engine Optimisation practices so their content is structured, semantically clear, and visible across AI-driven platforms, not just traditional search results.

Who I Work With

I typically work with growing, digitally mature businesses where SEO decisions carry real commercial weight. Many operate in B2B, SaaS, manufacturing, logistics, or other high-consideration sectors. I also support complex ecommerce and international businesses that need a steady, experienced hand.

Agencies bring me in when they need senior technical expertise or strategic leadership on demanding accounts. Founders and marketing leaders hire me when they want direct access to experience, clear priorities, and honest advice.

I’m not interested in noise or surface-level optimisation. I focus on building solid foundations, solving structural problems, and helping businesses create search visibility that holds up over time across both search engines and AI platforms.