RJ Family Honey

RJ Family Honey is a project by AlexandraHutchings

RJ Family Honey is a small boutique producer of honey. Based in the Wairarapa, their honey is all farmed, bottled, and sold locally. From farmer's markets to online. The new brand identity needed to reflect this paddock-to-plate philosophy and their desire for a sustainable approach to production.

The custom illustration of the honey bee landing softly on the R of the RJ stylised graphic creates a delicate yet assured logomark for the client.
Recycled packaging stock, reusable glass and minimal handling make RJ Family Honey a unique, eco-friendly and sustainable offering.

Brand identity, packaging design, illustration, and digital and print collateral intertwine harmoniously to create a considered and responsible identity.

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Published on
May 25, 2023