Osteria Restaurant - Brand refresh / Website Copywriting
Freelancer
Michelle
Copywriter
A family-run Italian restaurant located in three New Zealand locations – Mount Maunganui, Matamata and Ohakune.
Osteria was going through a brand revamp, so they needed their new website to reflect this and portray to guests what to expect when dining at each of their restaurants.
Another key element was to ensure we share their family history story and how the business came to life. The initial discovery stage was crucial to learn what makes Osteria unique while differentiating each restaurant location. Driving online bookings being another goal meant it was vital to ensure the copy would prompt action.
How we supported Osteria:
Osteria was going through a brand revamp, so they needed their new website to reflect this and portray to guests what to expect when dining at each of their restaurants.
Another key element was to ensure we share their family history story and how the business came to life. The initial discovery stage was crucial to learn what makes Osteria unique while differentiating each restaurant location. Driving online bookings being another goal meant it was vital to ensure the copy would prompt action.
How we supported Osteria:
- Tailored copy for each restaurant location + target customer groups
- Unique messaging + taglines
- Brand storytelling
- Fresh, emotive, authentic copy to reflect Osteria’s dining experience
- Copy to prompt action
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Published on
May 11, 2024
