Michelle Joe is a freelance Copywriter from Auckland

Hello! I’m Michelle, the Founder and Lead Copywriter at Craft ‘n Connect.

I’m a passionate storyteller serving clients all over NZ. I help create connections between brands and audiences through original, human-centred content. Communicating your offer effectively, writing with intention and ensuring your messaging aligns with your business goals to create impact are all essential to getting you results.

If your offer needs simplifying for your users/consumers, I can unpack complex ideas or industry jargon for your target customers. All whilst ensuring your copy is SEO friendly, on brand, delighting readers and motivating your customers to take action.

Our key services include:

  • Brand identities
  • Content strategy
  • Key/brand messaging
  • Website copywriting
  • Articles, research blogs
  • Social media content posts / LinkedIn + Instagram (visual + copy)
  • Monthly content calendar planning
  • Editorials, featured articles and interview-style pieces
  • A dedicated content marketing partner

Industries I have worked on include (but are not limited to) SaaS, product manufacturing, FMCG, supermarkets, hospitality/restaurants, agritech, UX design companies, education, retail, creative industries, beauty, lifestyle, purpose-driven start-ups and more. We love helping businesses get their message across to their audience more effectively to create an impact and lead to conversions.

We’re proud to have worked with various brands across various channels.
I have over twelve years of experience spanning across copywriting, digital marketing, and project management roles for both corporate businesses and small advertising agencies & studios.

We’re excited to work with more businesses who are ready to breathe new life into their brand, so they start showing up with originality and authenticity, as well as connect with their ideal audiences in a way that will get them results.

If you are keen to collaborate, work with us or you simply would like to connect, get in touch with me. I’d love to hear from you.


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