About

Hello! I'm Michelle Joe and the Founder of Craft 'n Connect, which focuses on serving clients with compelling copy/content - specifically for online channels. I have always had a passion for story-telling from a young age, whether that was through the performing arts or working in the TV/audio post industry. However, my ultimate love is for words. I have a Bachelor of Communications degree from AUT University, majoring in Creative Industries and PR. I have a strong background in Digital Content Marketing and Project Management/Client Services. I have worked for a number of industries in this capacity in sectors such as FMCG, education, lifestyle, tourism, entertainment, and retail for large corporate businesses and smaller agencies. I'm personable, down to earth and enjoy meeting new people. When I'm not writing, I'm travelling, keeping fit with hiking, surfing, going to the gym, visiting the beach, spending time with friends and family, or checking out the latest food or coffee joint!

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