Michelle Joe is a freelance Copywriter from Auckland

Hi there! I'm Michelle Joe, the heart and soul behind Craft 'n Connect, where we breathe life into brands through compelling storytelling.

With over a decade of experience in copywriting, digital marketing, and project management, I've honed my skills to deliver content that not only resonates with your audience but also aligns with your business goals. I'm all about creating human-centred content that simplifies your offer, motivates your customers to act, and boosts your SEO.

Here's a snapshot of what I can do for you:

  • Craft unique brand identities
  • Develop effective content strategies
  • Create key brand messaging
  • Write engaging website copy
  • Produce insightful articles and research blogs
  • Generate captivating social media content for LinkedIn and Instagram
  • Plan monthly content calendars
  • Write editorials, featured articles, and interview-style pieces
  • Serve as a dedicated content marketing partner

I've had the pleasure of working across a wide range of industries, from SaaS and product manufacturing to hospitality and creative industries, and everything in between. I'm passionate about helping businesses, big or small, communicate their message effectively to their target audience, leading to impactful conversions.

I'm eager to collaborate with businesses ready to infuse originality and authenticity into their brand. If you're looking to connect with your ideal audience in a way that drives results, I'd love to hear from you. Let's work together to create content that not only delights your readers but also aligns with your brand's vision and goals.

Case Studies


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