Design an online and social campaign ‘The Future Looks Brighter” to launch Pure Fiji’s Vitamin C Eye Crème. Create a cohesive story, to connect and resonate with new and familiar audiences, now and in the future.

Freelancer

Design an online and social campaign ‘The Future Looks Brighter” to launch Pure Fiji’s Vitamin C Eye Crème. Create a cohesive story, to connect and resonate with new and familiar audiences, now and in the future. - Tatum Dunster

In collaboration with designer Susie Reid, ‘The Future Looks Brighter’ campaign conveyed a modern, innovative brand rooted in the beauty, culture and traditions of the South Pacific.

The goal was to create a synthesis of key messages (transformative ingredients, sustainable process, indulgent experience, connection to nature community empowerment, unique location) into a clear and compelling launch.

Social Planning

· Series of teaser stories

· Series of launch stores

· Educational ‘how to’ posts and stories

· Educational Q&A Facebook live

· Instagram caption copy

· Social GIF’s

· Launch hashtags

· Instagram giveaways

EDM Copy Writing

· Teaser B2B & B2C

· Launch B2B & B2C