Create Health Basics ‘Made of New Zealand’ social campaign to better connect with ‘real’ New Zealanders and launch Health Basics sustainable packaging initiatives.

The goal was to create a synthesis of key messages and social content to better connect to the everyday Kiwi.

We engaged with Logan Dodds and Jesse James, a pair of adrenaline junkie tradies, that love the outdoors and a bit of adventure. Together, they gave their unique take on personal care, experienced the great outdoors, local community and the unique location of Te Anau, into a clear and compelling social campaign.