Canterbury Trusted Brand Identity

Canterbury Trusted is an initiative from Business Canterbury. A Canterbury Trusted designation is a symbol of quality, reliability, and responsible business behaviour designed to help enhance a businesses reputation, increase profile, and credibility.

The brief was to create a brand mark that businesses are proud to share that subtly ties in with the Business Canterbury brand. The result is a unique block shape – a reference to making your mark and as a stamp of approval, taking nods from the curves and corners of the Business Canterbury icon.