Stadium Event Marketing

Through coordinated planning with event promoters, artists, and ticket agents, we have orchestrated a series of pre-sale, launch day, and ongoing marketing campaigns to increase ticket sales and create a buzz around upcoming live events across New Zealand.

Strategy

With brand awareness campaigns we've been able to spread announcements far and wide with affordable ad prices. We've also re-marketed to these growing audiences to maximize sales, increase organic community engagement (comments and tags), and have driven thousands to sign up for Facebook events.

Results

• Generated over $1 million in annual ticket sales revenue
• Sold out events with over 20,000 ticket sales
• Generated over 100,000 Facebook Event interactions
• Increased brand awareness on release day
• Produced multi-platform ad campaigns
• Set up effective re-targeting ads to reduce abandoned cart rate by 58%
• Designed digital and print media (posters and billboards) to promote events