Stadium Event Marketing
Stadium Event Marketing is a project by RobbieLawton
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Through coordinated planning with event promoters, artists and tickets agents we have orchestrated a series of pre-sale, launch day and ongoing marketing campaigns to increase ticket sales and create a buzz around upcoming live events across New Zealand.
Strategy
With brand awareness campaigns we've been able to spread announcements far and wide with affordable ad prices. We've also re-marketed to these growing audiences to maximise sales, increase organic community engagement (comments and tags), and have driven thousands to sign up to Facebook events.
Results
- Generated over $1 million in annual ticket sales revenue
- Sold out events with over 20,000 ticket sales
- Generated over 100,000 Facebook Event interactions
- Increased brand awareness on release day
- Produced multi-platform ad campaigns
- Set up effective re-targeting ads to reduce abandoned cart rate by 58%
- Designed digital and print media (posters and billboards) to promote events
![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/611cfae76c4e42245e51e0f1_MK_Square_NZ-both-dates.webp)
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![](https://cdn.prod.website-files.com/5a6a34c2920f950001f51775/611cfae76c4e42f4a351e0f2_6.-CB-Tour-IG-Poster.webp)