M2 Overland: Lead Generation

HIGH LEVEL STRATEGY, CONTENT CREATION, GOOGLE ADS STRATEGY, SOCIAL MEDIA ADVERTISING

INTRODUCTION

We have been involved with M2 Overland since the inception of the brand in late 2019 and have seen rapid growth over this time. The brief was to develop a digital strategy which increased awareness of the brand, enquiry of its products, and sales of their modular ute decks.

OUR GAME PLAN

Our strategy involved leveraging Social Media and Google-based channels with targeted messaging to two specific audiences - life-stylers/adventurers and tradies. Our content strategy was heavy with video and high resolution images with the aim of sparking up interest and pushing people to the Ute Deck builder on the website. The ute deck builder allowed people to create their dream ute deck tailored to suit their individual needs.

RESULTS

• Grew Instagram following to 650
• Grew Facebook following – 1450
• 20% Increase in inquiry conversions