Project Thumbail for MediaWorks - Tom Groenewegen

With the final radio survey results of the year in, MediaWorks Radio is the #1 network in New Zealand, reaching 2.35 million Kiwis every week. To operate as commercial brands, MediaWorks' 9 radio stations use sales teams equipped with fun and engaging content. This video is the hero piece for potential advertising clients.

My role was to write, shoot, direct, and edit this video as part of the overall 'Keeping it Local' campaign launch. The video shows a day in the life of a wide demographic of NZ radio listeners, listening across the company's 9 commercial brands.

Dai Henwood explains more.

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Published on
May 11, 2024