Puns for Breast Cancer Fundraising - Tour De Breast Branding
Explore how a unique branding campaign helped a cross-Canada bike tour raise awareness and meet fundraising goals for breast cancer.
In an attempt to bring awareness and funding to breast cancer, a couple crossed Canada by bike unassisted. The brand was developed to bring attention and fundraising in a light-hearted way to a serious and heavy topic.
Tour De Breast successfully raised their fundraising goals across their trip and gained followings from local newspapers nationwide as well as from individuals met along the way.
Tour De Breast successfully raised their fundraising goals across their trip and gained followings from local newspapers nationwide as well as from individuals met along the way.
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Published on
August 14, 2024