Social Media Creation & Management - FMCG

Social Media Creation & Management - FMCG is a project by ChristineRogers

Published on
May 25, 2023

Over 2022, we’ve run the Henderson's Foods social media presence on Facebook and Instagram to build awareness, engagement and purchase consideration.

Notable wins include…
➡️ Instagram following grown by 525%
➡️ Over 129,000 people reached monthly across Facebook and Instagram.
➡️ Over 11,500 clicks to site in 12 months - The biggest traffic driver month on month.
➡️ 23,145 interactions in total, suggesting our content is being well-received.
➡️ Over 280,000 video views across Facebook and Instagram both organically and paid.
➡️ Engagement rate 2.2% (competitors 0.6% and 0.4%)

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