Social Media Creation & Management - FMCG

Over 2022, we’ve run the Henderson's Foods social media presence on Facebook and Instagram to build awareness, engagement and purchase consideration.

Notable wins include…
➡️ Instagram following grown by 525%
➡️ Over 129,000 people reached monthly across Facebook and Instagram.
➡️ Over 11,500 clicks to site in 12 months - The biggest traffic driver month on month.
➡️ 23,145 interactions in total, suggesting our content is being well-received.
➡️ Over 280,000 video views across Facebook and Instagram both organically and paid.
➡️ Engagement rate 2.2% (competitors 0.6% and 0.4%)