Alembics NZ is a freelance Branding, Copywriting, Social Media Marketing, Marketing Strategy, Email Marketing project by Meagan France
Alembics is an established New Zealand lifestyle business. They supply handcrafted European copper stills, aromatic botanicals and distillation expertise. I was engaged directly by Alembics, to lead a complete brand refresh. Alembics wanted to diversify their target market, which at the time was predominantly older women living in rural areas, by appealing to a younger, gender-mixed and more urban audience.
At the beginning of the rebrand, I was aware of the upwardly trending interest in craft distilling, in particular the recent consumer fascination with gin. I sought to connect with diverse audiences by creating contemporary stories of pleasure, sensuality and knowledge—presenting Alembics as the modern revivers of an ancient craft and a generous maker-space of specialised education and expertise.
The Alembics rebrand was extensive and is still evolving today with a new experiential Workshop and retail Apothecary outlet on the way. Over the course of the rebrand I helped define strategic goals, briefed and set the tone for professional photography and graphic design and rewrote all of the brand’s major touch points. Today, I continue to lead traditional and digital media campaigns, contribute to product development projects and deliver ongoing copy and brand writing.
"I love being able to share my unformed ideas and creative insights with Meagan. She skilfully transforms them into engaging stories that generate leads and lift the profile of my brand.” Jill Mulvaney, Director at Alembics NZ.
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