Workflowmax

About

WorkflowMax is a Xero project management software acquisition designed predominantly for the corporate market. I was engaged by Strategy Creative to research and write a series of five in-depth blog articles about project management to drive SEO and build brand credibility.

Approach

The project brief required extensive research and clear, concise, brand-specific dissemination of multiple threads of information from industry and tertiary-level specialists.

Result

Although the articles did promote WorkflowMax as an optimal project management tool, they needed to do so in a relatively impartial way. The articles I researched and prepared offered information first and technical solutions second.