SEO-Focused Blog Series for Workflowmax by Strategy Creative

About

Workflowmax is a Xero project management software acquisition designed predominantly for the corporate market. I was engaged by Strategy Creative to research and write a series of five in-depth blog articles about project management to drive SEO and build brand credibility. 

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Approach

The project brief required extensive research and clear, concise brand specific dissemination of multiple threads of information from industry and tertiary level specialists. 

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Result

Although the articles did promote Workflowmax as an optimal project management tool, they needed to do so in a relatively impartial way. The articles I researched and prepared offered information first and technical solutions second. 

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