Reestablish Only Good as the personal care market leader. Increase nationwide brand presence and consumer demand.

With so much noise in the personal care market, Only Good needed to reestablish itself as a disruptive market leader. Our goal was to capture attention, affection and trust, and to be transparent in everything we do. After all, we’re Only Good.

The transformation included

Brand Identity

·         Conceptual brand framework and groundwork

·         Product development

·         Establish brand purpose, personality and key aspects of messaging

·         Establish visual identity, look/feel, design system

Brand Guidelines

·         How-to guide for expressing the brand identity

·         Rules, recommendations and considerations

·         Design toolkit including templates * engaging with a design agency

·         Art direction * engaging with a design agency

Brand Launch

·         Packaging copy, design and executions* engaging with a design agency

·         Website creative copy

·         Brand relaunch campaign development

·         Public relations

·         Social media

·         Media buy