Content Production Partner for Bluelab | Horticulture + Grower Tools

Content Production Partner for Bluelab | Horticulture + Grower Tools is a project by MichelleJoe

Published on
August 25, 2023

A global leader in the production of grower tools and meters that support crop performance in the controlled environment agriculture market.

Bluelab needed a content specialist to help produce blog articles to continue building Bluelab’s brand awareness, communicate their purpose and contribute to their The Art of Growing blog series.

As award-winning industry leaders, it was vital to produce high-quality and valuable content for their target audiences. We had to ensure the copy was concise, insightful, and backed with research. It was also essential to break down scientific or technical terminology to ensure it was enjoyable to read while being educational and getting key messages across to audiences, at various stages of their growing journey.

How we supported Bluelab:

  • 3-4 blog articles per month

  • Produce articles from webinar interviews and transcripts

  • Research-based, valuable and educational articles

  • Additional copywriting resource

Bluelab Awards:
NZ International Business Awards
Excellence in Digital Commerce Transformation 2021
Excellence in Innovation Award Winners 2019

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