Creative Content - Landmark Homes

Creative Content is a small company run by a single account manager, which handled some major clients. I was across multiple, but the biggest one was Landmark Homes. Landmark Homes is a well-established NZ building company; they specialize in building customers' dream homes. I was hired to come in and help the account manager consult, implement, and manage their Facebook ads. Together we implemented a wide range of Facebook ads, from static to instant experience ads to A/B audience testing to video-based content. We set campaigns live based on data collected and then altered copy/headlines/CTAs/imagery to ensure all ads were best performing. We were constantly consulting on better ways to capture their target audience and create content that best served the company.

Each month, the account manager and I produced a lengthy report that detailed Facebook's comparative results broken down per campaign and per ad set. We showed what was working and what could be improved. We also provided a transparent list of things we changed or added throughout the month so that Landmark were always aware of what we were doing and how we were improving their ad management. Working with a major client such as Landmark was hugely rewarding, and it was amazing to see just how much impact ad management can have even on a well-established brand.