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Case study

Website Content Writing for Now NZ B2B Site

Sarah Todhunter wrote 28 pages of B2B site copy for Now NZ, turning technical sheets into benefits-focused content to engage business customers.

Website Content Writing for Now NZ B2B Site

The project

Project overview

Now NZ is an award-winning broadband provider renowned for exceptional customer service and reliability.

With a dual-audience website that didn’t quite hit the mark with business customers, the decision was made to create a B2B website to better appeal to that segment.

I was brought in to write all 28 pages of the new site, turning technical sheets into language that demonstrated the benefits of Now NZ to the customer.