The project
Project overview
The Men’s Softball World Cup took center stage in New Zealand, exclusively broadcast on Whakaata Māori, and we were proud to design the visual identity for this nationwide campaign. From eye-catching digital billboards to striking advertisements, our creative work celebrated the intensity and spirit of the tournament while showcasing the unique cultural essence of Aotearoa. The campaign reached audiences across the country, bringing the excitement of world-class softball to life and solidifying Whakaata Māori as the home of this prestigious event.
