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Case study

SEO-Optimized Buyer & Seller Guides for Trade Me Marketplace

Abby Damen from Wellington updated Trade Me Marketplace's buyer and seller guides, delivering SEO- and mobile-optimized content that outpaced competitors.

SEO-Optimized Buyer & Seller Guides for Trade Me Marketplace

The project

Project overview

Trade Me Marketplace needed to update their buyer and seller guides. Provided with style guidelines, personas and clear objectives, we created a series of simple, easy-to-digest guides.
They were also optimized for SEO, mobile and contained more comprehensive information than similar articles from their competitors.