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Case study

Rapid Antigen Test Launch: Green Light Pharmacy Group

Fay Ren (Hamilton) built a WordPress site for Green Light Pharmacy Group to launch NZ RATs, with GA and PPC; ~10K visits and 150k+ units sold.

Rapid Antigen Test Launch: Green Light Pharmacy Group

The project

Project overview

Helping Green Light Pharmacy Group promote NZ government-approved Rapid Antigen Tests (RATs). The project has a very tight deadline, 2 weeks timeframe from the initial idea to launch to the NZ market.

Project primary tasks include WordPress website development, domain/hosting, Google Analytics setup, and Google Ads PPC management.

Key achievement, managing short deadlines and generating close to 10K website traffic & over 150,000+ units sold within the first few days of product launch.