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Case study

Personal Brand Identity for Coaching & Consulting

Ella Hodgson built a responsive Squarespace website for artist & coach Kate Yesberg, including SEO, custom code, and analytics.

Personal Brand Identity for Coaching & Consulting

The project

Project overview

This project involved crafting a refined, strategic personal brand for a coach and consultant ready to elevate their presence. The goal was to create an identity that felt credible, confident, and aligned with the depth of expertise behind the business.

We developed a cohesive brand system — including logo design, typography, colour direction and visual language — designed to communicate clarity, trust and sophistication. Every element was considered to ensure the brand felt professional yet approachable, with the flexibility to grow alongside the business.

The result is a timeless, polished identity that supports meaningful client connection and positions the brand with confidence across digital and print touchpoints.

Client feedback

Ella helped design a personal brand to support my coaching and consulting business. I’m delighted with what she developed. She was flexible and accommodating throughout the process and I love what she created!

Amanda Wickham / Founder / Amanda Wickham Coaching