The project
Project overview
MOY is a New Zealand–based e-commerce site that sells Chinese cosmetics. The brand is designed to be friendly and approachable while still maintaining a sense of sophistication and style.
For this project, I was responsible for creating the brand logo, colour palette, typography hierarchy, website mockups, and the complete brand guidelines and kit.
Claudine, the founder of MOY, was an incredibly communicative client with a strong vision. Collaborating with such a wonderful client made this a truly rewarding experience. If you are interested in high-quality and reasonably priced Chinese beauty products, I highly recommend visiting their website!
Client feedback
Overall, how satisfied are you with the branding kit?
➞ 4/5What was the most satisfying aspect of the kit? (e.g., logo design, color palette, typography, brand guidelines, etc.)
➞ Colour paletteDid you experience any difficulties using the branding kit?
➞ No difficultiesAny other feedback or comments?
➞ Very easy communication and quick response. Really liked the extra work put in to each design draft to showcase how the brand would look.Claudine Wong, Founder of MOY
