The project
Project overview
The Client approached me to create a logo that would represent the organic and wholesome qualities of their produce. During our initial discussion, the client expressed a preference for a hand-drawn aesthetic, particularly enjoying the look of hand-sketched blueberries. This gave me a clear direction for the design, allowing me to focus on creating something that felt both artisanal and authentic.
I wanted the logo to emphasise this natural aspect. I chose a hand-drawn style for the blueberries in the design, which reflects the farm's commitment to quality and the simplicity of nature. The soft, sketch-like lines convey a sense of craftsmanship, which aligns with the farm’s organic farming practices. The final logo integrates these elements, resulting in a design that is both visually appealing and true to the brand's values.
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