About this project
Great Minds Chiropractic engaged me as part of a full rebrand, marking a new phase of growth for their network of eight clinics across the lower North Island.
The challenge was to evolve the brand into something more mature and professional, while still maintaining a sense of warmth, approachability, and wellness. The resulting identity strikes a balance between clinical credibility and human connection, positioning Great Minds as both expert-led and patient-focused.
This extended beyond digital into a full suite of brand applications, including print collateral and in-clinic signage, ensuring consistency across every touchpoint.
I also designed and developed their website with a strong focus on clarity, accessibility, and conversion, supported by SEO foundations to strengthen their visibility across multiple locations.
Great Minds has been an ongoing client of mine for over seven years, and the brand continues to evolve alongside their growth.
