The project
Project overview
Fresh is one of NZ's largest recipe websites with over 1800 recipes. This was a new website build with a comprehensive recipe search, instruction videos, recipe schema for improved search engine ranking.
Recipes are customisable by serving size making it easy for site visitors to adjust the ingredients and cooking time. Recipes also feature printing, sharing and shopping functionality. Key ingredients link to advertisers' websites.
Designed and built on WordPress, the site utilises WooCommerce for eCommerce capabilities and is integrated with Klaviyo for email marketing and collecting subscribers via competition sign-up forms.
