The project
Project overview
Kuki Skincare is a premium, all-natural brand rooted in Samoan tradition. After designing their Tapa-inspired packaging to stand out globally while honoring cultural heritage, I continued to shape the brand’s identity through photography and website design.
Key elements include:
✔ Intricate, hand-drawn patterns inspired by Samoan Tapa art
✔ A refined color palette for a cohesive, premium feel
✔ Custom details reflecting key ingredients like charcoal & ginger
✔ Sustainable, minimal materials aligning with brand values
✔ Professional product photography capturing Kuki’s essence
✔ A sleek, user-friendly website that enhances the brand experience
From packaging to digital presence, the cohesive design helped strengthen Kuki’s identity, elevate its market position, and create a lasting impression on consumers and industry professionals alike.
Client feedback
“I can see you put in a lot of thought into the packaging design. I like the layout of the logo and incorporating the former engraved artwork on the front. I love it.”
MARIA @ KUKI SKINCARE, SAMOA
