About this project
Chère Chérie is a boutique hair salon built around a feminine, refined and highly considered client experience. The brief was to create a brand identity that felt elevated and minimal, while still carrying enough personality to stand out in a saturated beauty space.
I developed a visual identity that balanced softness with structure, pairing elegant typography with subtle, distinctive brand elements to create something that feels both timeless and unique. The goal was to attract a high end clientele while still feeling warm and approachable.
This identity was then brought to life through a custom website designed to feel calm, polished, and intuitive to navigate. Alongside this, I implemented foundational SEO to support local discoverability and ensure the brand was positioned to grow organically from launch.
