The project
Project overview
Created elegant, minimal labels that reflect the natural purity of Indie + Mae’s beauty range. As Lead Designer, I developed concepts, selected colour palettes, refined typography, and designed the labels using Adobe Creative Suite, collaborating closely with the client. The result is a refined, feminine aesthetic that elevated the brand, enhanced shelf appeal, and resonated with the target audience.
Client feedback
'It was very easy to work with Laura. She was a clear and prompt communicator, produced fantastic work for us and was efficient. We are really happy and will definitely use her design expertise again across our brands. Highly recommend.'
- Lou Briggs (Marketing + Digital Manager)
