The project
Project overview
The Challenge
As a personal stylist, Maria’s brand needed to feel just as considered and personal as the experience she provides her clients. The challenge was to create an identity that felt refined and professional without becoming overly polished or intimidating, while giving Maria a strong platform to communicate her services and build trust with potential clients.
The Approach
I created a cohesive brand identity that reflects Maria’s warm, approachable style while maintaining a sophisticated and contemporary feel. The visual direction was carried through to a custom website, where the focus was on creating a clear and intuitive experience that allows visitors to understand Maria’s offering, explore her styling services and book with ease.
To extend the brand beyond the website, I also developed a suite of branded social media templates and Flodesk email templates. This gave Maria a consistent visual toolkit for communicating with her audience across multiple touchpoints.
The Outcome
The result is a polished and cohesive brand that feels distinctly Maria. She now has a professional digital presence and supporting brand tools that create consistency across her website, social media and email marketing, while giving her a strong foundation to confidently grow her personal styling business.
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