Skip to main content

Case study

Brand Identity for Harm Reduction Coalition Aotearoa

Gray Buchanan crafted an optimistic brand identity for HRCA, supporting science-based drug policies with harm reduction in NZ.

Brand Identity for Harm Reduction Coalition Aotearoa

The project

Project overview

Harm Reduction Coalition Aotearoa (HRCA) exists to ensure that drug policies are grounded in science and evidence while upholding the principles of harm reduction and human rights.

The eclectic society comprises multidisciplinary individuals, united in a fresh, forward-thinking approach. The brand identity I’ve created captures this optimism and drive towards harm reduction.

Project gallery

More from the project

Brand Identity for Harm Reduction Coalition Aotearoa gallery 1
Brand Identity for Harm Reduction Coalition Aotearoa gallery 2
Brand Identity for Harm Reduction Coalition Aotearoa gallery 3
Brand Identity for Harm Reduction Coalition Aotearoa gallery 4
Brand Identity for Harm Reduction Coalition Aotearoa gallery 5