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Brand Identity for Harm Reduction Coalition Aotearoa

Gray Buchanan (Wellington) designed HRCA brand identity, delivering a cohesive, science-based harm-reduction brand that highlights human rights.

Gray BuchananFreelancerGray BuchananGraphic Designer & Illustrator
Brand Identity for Harm Reduction Coalition Aotearoa
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Project overview

Harm Reduction Coalition Aotearoa (HRCA) exists to ensure that drug policies are grounded in science and evidence while upholding the principles of harm reduction and human rights.

The eclectic society comprises multidisciplinary individuals, united in a fresh, forward-thinking approach. The brand identity I’ve created captures this optimism and drive towards harm reduction.

Brand Identity for Harm Reduction Coalition Aotearoa screenshot
Brand Identity for Harm Reduction Coalition Aotearoa project image
Brand Identity for Harm Reduction Coalition Aotearoa project image
Brand Identity for Harm Reduction Coalition Aotearoa project image
Brand Identity for Harm Reduction Coalition Aotearoa project image
Brand Identity for Harm Reduction Coalition Aotearoa project image

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