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Case study

Brand Identity for Harm Reduction Coalition Aotearoa

Gray Buchanan (Wellington) designed HRCA brand identity, delivering a cohesive, science-based harm-reduction brand that highlights human rights.

Brand Identity for Harm Reduction Coalition Aotearoa

The project

Project overview

Harm Reduction Coalition Aotearoa (HRCA) exists to ensure that drug policies are grounded in science and evidence while upholding the principles of harm reduction and human rights.

The eclectic society comprises multidisciplinary individuals, united in a fresh, forward-thinking approach. The brand identity I’ve created captures this optimism and drive towards harm reduction.

Project gallery

More from the project

Brand Identity for Harm Reduction Coalition Aotearoa gallery 1
Brand Identity for Harm Reduction Coalition Aotearoa gallery 2
Brand Identity for Harm Reduction Coalition Aotearoa gallery 3
Brand Identity for Harm Reduction Coalition Aotearoa gallery 4
Brand Identity for Harm Reduction Coalition Aotearoa gallery 5