Brand Identity Design for Wairarapa Wine Region

Wairarapa is a premium wine region north of Wellington, celebrated for producing the iconic New Zealand Pinot Noir, it’s boutique wineries and the wine village of Martinborough.

We were tasked with translating their brand positioning into a fresh new visual identity to set Wairarapa Wine apart. This identity reflects the regions intimate connection to nature - mountains, rivers and valleys - it’s contemporary energy rooted in rich history, and it’s celebration of it’s outstanding performer: pinot noir.