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Brand Identity Design for Wairarapa Wine Region

Benjamin Johnson delivered a fresh visual identity for Wairarapa Wine, translating brand positioning into a nature-branded identity elevating Pinot Noir.

Project overview

Wairarapa is a premium wine region north of Wellington, celebrated for producing the iconic New Zealand Pinot Noir, it’s boutique wineries and the wine village of Martinborough.

We were tasked with translating their brand positioning into a fresh new visual identity to set Wairarapa Wine apart. This identity reflects the regions intimate connection to nature - mountains, rivers and valleys - it’s contemporary energy rooted in rich history, and it’s celebration of it’s outstanding performer: pinot noir.

Brand Identity Design for Wairarapa Wine Region screenshot
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image
Brand Identity Design for Wairarapa Wine Region project image