Brand Identity Design for Sesa Mathlo Apothecary's Golden Elixir

Sesa Mathlo Apothecary is a multidisciplinary holistic wellness brand where they embody care, collective wellness and social justice. I designed the branding identity for the launch of their newest product ‘The Golden Elixir’. The idea behind the design, both visually and physically, was that we wanted it to convey tones of luxury, minimalism, earthy and soft. Everything that was designed and created in this project is to work harmoniously and collectively to bring out the experience before the actual product has been used.