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Brand Identity Design for Blak Bridesmaids

Jess Lawson of Tauranga shaped the Blak Bridesmaids identity for BLAK, delivering the logos, color palette, typography, and collateral assets.

Project overview

Blak Bridesmaids is considered feminine and functional, the New Zealand brand BLAK has been creating timeless pieces for women for over a decade. In 2017, the made to order BLAK Bridesmaids collection was born, offering brides the opportunity to pick and choose styles and colours to perfectly suit their wedding vision and help their bridesmaids feel their best.


Aim:

The aim of this project was to create an identity for Blak Bridesmaids that was separate to its sister company, Blak.


Objectives:

  • Primary and secondary logo

  • Brand colours

  • Typography

  • Assets to be used across brand collatoral

Brand Identity Design for Blak Bridesmaids screenshot
Brand Identity Design for Blak Bridesmaids project image