Brand Identity and Strategy for BNZ Centre Shopping Precinct

Rupert de Paula delivered a complete BNZ Centre brand in Christchurch, with brand strategy and a creative identity focused on five lanes for discovery.

FreelancerRupert de PaulaCreative Director

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Project overview

I was thrilled to create the new brand for the BNZ Centre's shopping precinct, in the heart of Christchurch's CBD.

This project involved a new name, brand strategy and creative identity built around a simple and compelling insight — five lanes, with five stories, all for discovery.

Agency: Strategy.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creatives: Josiah Rees.